Service

Motion Design

Brands that move.

Fixed price by scope

Agreed in writing before work starts

Net, plus VAT where applicable · All prices

Last updated: 28 October 2026

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In short

Motion design is how a brand moves: animated logos, UI microinteractions, social motion and website animation. Alkeme Design adds motion that gives a brand life and rhythm without slowing anything down, so the brand feels modern and premium in the places static design cannot reach.

Overview

Static brands feel flat in a moving world. Feeds, sites and screens are motion-first now, and a brand that never moves reads as dated. But motion done badly is worse than none: heavy, gimmicky, slow.

We design motion that serves the brand: a logo that animates with intent, microinteractions that make a site feel alive, social motion built for sound-off feeds. Considered, performant and on-brand, so the brand gains life without losing speed.

Selected work

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What you get

Animated logo

A logo animation for intros, loading, video and social, so the mark works in motion.

UI microinteractions

The small motion details that make a website or product feel responsive and premium.

Social motion

Short-form motion for Reels, stories and feeds, designed for sound-off viewing.

Website animation

Scroll and interaction animation that gives a site life without hurting performance.

Motion guidelines

Rules for timing, easing and behaviour so motion stays consistent across the brand.

How it works

  1. 01

    Concept

    We decide where motion adds value and what it should express.

  2. 02

    Design

    We design the motion, timing and easing in the brand system.

  3. 03

    Build

    We produce performant motion assets ready for web, social or product.

  4. 04

    System

    We define guidelines so motion stays consistent as the brand grows.

Who it is for

  • Brands that feel static and dated next to competitors
  • Founders launching a site or product that should feel alive
  • Brands producing video or social that needs motion assets
  • Businesses that want a modern, premium feel across screens

By industry

Frequently asked questions

What is included in the price, and what is not?

Motion design covers the concept, the animation and the final files in the agreed formats. Not included: music licences, voice-over and on-location filming. If needed, they appear as separate lines in the quote.

What is kinetic brand identity?

Kinetic brand identity is an identity designed to move: logo, type and elements built motion-first, with a static version derived after, not animated as an afterthought. Alkeme Design delivers kinetic identities as ready-to-use Lottie and Rive assets plus static fallbacks, so your brand behaves like it is alive across every screen.

What is motion design?

Motion design is the animation of a brand: logos, interface microinteractions, social video and website motion. Done well it gives a brand life and rhythm; done badly it slows things down and feels gimmicky. The craft is knowing where motion earns its place.

Why does my brand need motion in 2026?

Feeds, sites and screens are motion-first. A brand that never moves reads as dated next to competitors that do. Considered motion signals that the brand is current, premium and alive.

Will motion slow down my website?

Not when it is built properly. We design performant motion, so the site feels alive without hurting load speed or Core Web Vitals.

Can you animate my existing logo?

Yes. We can build a logo animation from your existing mark for use in video, social, loading and intros.

How much does motion design cost?

It is a fixed price based on scope, agreed in writing before work starts. You get the quote after a short call about what motion design has to cover. All prices are net, plus VAT where applicable.

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